Jebson is optimistic about the retail giant's toy offering in the race of tough trading conditions for the chain and for the high street generally.
He believes the chain can grow its toy business in volume and value and sees no reason why the market itself shouldn't be growing too.
He said: "Toys goes up and down with the fashions. They have been a number two for quite a while in Woolies. But they have been closer to getting to number one in recent years."
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