The top 10 contains products from leading brands and favourite licences to satisfy a variety of budgets – from the latest technology such as Butterscotch Pony, iTeddy and Elmo Live!, traditional role play items like Dream Town Cherry Blossom Store, and great gadgets for health-conscious youngsters, namely the Fisher-Price Smart Cycle.
The full list of the products TheToyShop.com believe will be topping the online sales polls this year reads:
- FurReal Biscuit My Best Friend (Hasbro)
- Ben 10 Deluxe Omnitrix (Bandai)
- Elmo Live! (Mattel)
- Moon Sand Adventure Island (Spin Master)
- Catcha Beast (Bandai)
- Dream Town Cherry Blossom Store (Worlds Apart)
- Upsy Daisy in her Bed (Hasbro)
- Fisher-Price Smart Cycle (Mattel)
- Butterscotch Pony – (Hasbro)
- iTeddy (Vivid Imaginations)
The firm's Duncan Grant, Director of Multichannel, said, “Online shopping is continually on the increase and provides consumers with a vital option when purchasing Christmas gifts. Naturally, there’s the convenience factor of browsing and shopping 24/7 at a time to suit, from the comfort of home – particularly useful in winter weather and where finding time away from the children in order to shop is an issue.
"Additionally, many of the must-have toys this season are large, bulky items, which lend themselves perfectly to home or workplace delivery."
Grant says he also believes that online shopping can help families ride out the credit crunch this Christmas by guiding them towards the smartest buys.
"This Christmas, budget and value for money is going to be high on every shopper’s agenda. Shopping online means that consumers can quickly compare prices and get the best deals. Whilst we always carefully monitor all our prices to ensure that they’re highly competitive, we also have an extensive section of ‘star buys’ where big name brands and must-have products are available at up to 75% off.
"We’re sensitive to the fact that many families are going to find their budgets stretched even further than usual this year, so it’s key to our business that we offer huge choice, depth of stock and great savings to help ensure that families can have a happy Christmas without the worry of overstretching their finances."