Entertainer revamps website - ToyNews

Entertainer revamps website

Implementation of new e-commerce site sees the firm's daily sales increase over 200 per cent.
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The retailer has installed Escalate Retail's Blue Martini e-commerce software system, in order to better manage increasing numbers of site visitors and sales during the festive season.

Duncan Grant, business development manager, said: “One of our main priorities when we were looking at new web platforms was to select a vendor that could deliver fast and stable performance during busy shopping periods.”

The firm is planning a full roll out of the new system to try and drive customer loyalty and improve order management.

“We feel that the scalability of the Escalate Retail platform offers us great potential to expand in the future, including growing our existing brands and launching new channels,” Grant said. 

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