The expanding independent is opening a new 5,000 square feet flasgship store in the new White City shopping development.
The move comes hard on the heels of the takeover of the Derby store from the collapsed chain Toyzone chain and the opening of a new store in Bristol's Cabot Circus shopping centre.
MD Gary Grant commented: “We are joined in this centre by many reputable high street retailers and look forward to working alongside the developers Westfield UK. This store will open in October and will spearhead our ongoing expansion into London.”
“These significant investments illustrate our ongoing commitment to both our business and the industry, in what is proving to be a challenging year for many. As we have said before, we greatly appreciate the support given to us by our many suppliers".