Early Learning Centre unveils mobile site

The retailer has launched a new mobile commerce website to keep abreast of consumer trends.
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Customers can now search for a full catalogue of items and use all of the online services via mobile handsets on the specially designed site.

Jas Virdee, executive director, Mothercare (ELC's parent company), said: “We have already seen an uptake of the site with orders being taken on the first day of our soft launch."

The new site further expands the company's plans to move away from High Street trading and expand into other means of retail.

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