Dobble named UK's biggest-selling card game as one millionth unit sold

The Asmodee card game - in which players race to spot the only matching symbol between two cards - has grown in popularity every year since its arrival on the scene in 2011.
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The fast-paced party game Dobble has been crowned the UK's biggest-selling game of the year, having recently just shifted its one millionth copy here on home soil.

The Asmodee card game - in which players race to spot the only matching symbol between two cards - has grown in popularity every year since its arrival on the scene in 2011.

Its exceptional year was highlighted in NPD’s year-to-date December data, which placed Dobble as the clear number-one-selling game by value after year-on-year growth of 24 per cent.

The milestone follows Dobble’s recognition as the Game of the Year award at 2018’s Toy Industry Awards, a prize which proved prophetic for the 12 months to come.

The one-million figure is just for the series’ original version. There are several further products in the Dobble range, bolstering its appeal across ages and fanbases.

The brand has benefited from licensed editions like Disney Princess Dobble, versions that focus on children as young as three with Dobble Kids and Dobble 123, plus travel-friendly takes such as the waterproof Dobble Beach.

In 2018, the range expanded with the launch of Dobble Junior, a two-games-in-one box again suitable for slightly younger players that contains both Dobble Food and Dobble Fantasy.

As the classic Dobble looks ahead to capitalising on its incredible success in 2019, it will also be joined by several new titles – all of which will be on show at London Toy Fair. 

Be sure to visit Asmodee UK’s stand (E109) to check out the latest versions of the hit card game.

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