DKL has launched an online Easter egg hunt, calling on social media users to search through its online photos to find hidden treasures.
In the competition to find the most Easter eggs among the photos, DKL is offering a bundle of Easter toys worth over £80.
Included in the prize are the popular ranges Hama beads, Corolle dolls, Wonderworld wooden toys and Miniland educational toys.
Sales and Marketing administrator Toyin Oseni said: "The competition aims to expose people to the fantastic new products we have in our ranges for 2013 and raise brand awareness."
Meanwhile, Tesco has launched its own version of the online treasure hunt.
Using Google Street View technology, Tesco is encouraging players to explore their streets to find virtual Easter eggs.
Thousands of virtual eggs will be hidden on streets across the UK on the Find the Eggs website.
To enter the hunt, players can visit www.tesco.com/find-the-eggs and use GPS or enter their postcode to begin their search.
As well as chocolate prizes, players who manage to track down a golden egg will also win a tablet computer.
Jude Brooks, Head of Social Communities and Insight at Tesco, said: "The Easter egg hunt is a much loved tradition and this year we're excited to be giving it a digital twist.
"We hope that people from across the country get online and search for the virtual eggs hidden on their street and even hide some for their friends."
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