New features within the store include the technology and interactive elements, which can be seen in the new concept store in Milton Keynes. Additionally, the Oxford Street store will have bespoke features to enhance the shopping experience.
Teresa Tideman, joint managing director, Disney Store Europe, said: “With the opening of a new Oxford Street location, Disney Store’s immersive, one-of-a-kind retail experience will become a top attraction for all visitors to London, offering an entertainment experience to one of the world’s premiere shopping destinations.
“With this new location and others around the UK and Europe, Disney Store will truly solidify its position as the leader in specialty retail for families."
The Disney Store Milton Keynes has also now opened and marks the Walt Disney Company UK’s first newly-designed store in England. The high-tech makeover activates the future transformation of its more than 300 locations worldwide.
The Milton Keynes store is the third UK opening of 20 newly designed locations to be unveiled across major markets in the US and Europe in 2010. It follows the opening of the first worldwide store in Montebello, California in June and the first UK opening in Belfast last month.
The new stores feature groundbreaking technology, interactive storytelling and Disney Store exclusive merchandise.