Daily Express praises Tesco's no-fuss toy packaging

The retailer's new tie-free packaging has been commended in the national press.
Author:
Publish date:
980_mypictr_300x300(1).jpg

Tesco recently launched a new own-brand pre-school toy line, Carousel. The range is packaged in innovative containers, which hold the toy inside using cardboard, rather than fiddly ties or screws.

The Daily Express article describes overjoyed children at Christmas, receiving presents, only to find they can't open them.

The article says Tesco "has cracked the problem of the messy seasonal scenes by creating toy packaging that takes ten seconds rather than ten minutes to open."

Tesco toy director, Lucy Williams, said: "The innovative easy-to-open packaging should appeal to parents."

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019