Tesco recently launched a new own-brand pre-school toy line, Carousel. The range is packaged in innovative containers, which hold the toy inside using cardboard, rather than fiddly ties or screws.
The Daily Express article describes overjoyed children at Christmas, receiving presents, only to find they can't open them.
The article says Tesco "has cracked the problem of the messy seasonal scenes by creating toy packaging that takes ten seconds rather than ten minutes to open."
Tesco toy director, Lucy Williams, said: "The innovative easy-to-open packaging should appeal to parents."