Crayola draws up Girls & Co partnership - ToyNews

Crayola draws up Girls & Co partnership

Brand teams with Redan magazine and The Entertainer for exclusive design competition.
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Crayola has partnered with Redan Publishing's Girls & Co magazine, giving one reader the chance to win an exclusive design opportunity with The Entertainer.

The Crayola Creations Design A Window competition was unveiled last week in the magazine.

Readers are invited to send in their boutique window designs until mid-September, with the winning design being displayed in five Entertainer store windows across the UK.

Exact locations are still under wraps, but the final window design will be revealed over the October half-term.

"This is a great partnership and we are delighted to be working with Crayola on this competition," said Rebecca Rees, marketing manager at The Entertainer. "Using five of our flagship stores across the UK to host the winning design is an exciting way to promote the new introduction to the Catwalk Creations range."

Richard Venner, senior brand manager at Crayola, added: "This competition aims to bring the inspiration behind the Catwalk House of Fashion to the real world by giving one person the chance to create a window for not just one, but five actual stores.

"This is a great opportunity for someone who enjoys the unlimited creativity offered by the Catwalk Creations range and I'm really looking forward to seeing the entries of those who go the extra mile with their designs."

Girls & Co readers can base their designs around a Catwalk House of Fashion-inspired template, which will feature in two consecutive issues of the magazine over the summer. The title will then include the winning design as part of a feature later in the year.

"It's great to be involved in such an exciting competition, we know our readers are going to love sending in their designs and can't wait to see the winning entry made into reality," said Deb Harrison, editor of Girls & Co.

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