Copywrite Designs wants to work much closer with toy retailers in 2011 and beyond.
The stationary supplier has increased the number of licensed products in its portfolio and believes these are perfect for toy shelves.
"The toy retailers have always been an important part of the Copywrite Designs business," said brand manager Dan Grant.
"However, the potential to work with toy retailers more is very attractive, especially as stationary launches closely follow toy launches at retail, so the impact of having both categories in store in the same period can be massive."
For our latest Supplier Focus on Copywrite Designs, simply click here.