Consumers urged to Celebrate an Independent Christmas

New indie retail Christmas campaign is a spin-off from Independent Retailer Month.
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The same team that bought you Independent Retailer Month have launched a new campaign to encourage consumers to spend a proportion of their Christmas budgets with local, independent businesses.

The Celebrate an Independent Christmas campaign will run for the six weeks prior to Christmas day from November 12th. 

Retailers will be asked to work collaboratively in their community and with the support of Local Activation Partners to create Christmas Shopping Crawls.

Retail Champion and founder of the campaign Clare Rayner said: “Christmas is the perfect opportunity to give independent businesses a real boost in sales; already many achieve over 30 per cent of their annual sales in the six weeks before Christmas. Increasing sales during what is already a peak period could make a significant difference to their bottom line.

“They have the opportunity to introduce new customers to their product ranges, to give them a sample of their services, or just to increase consumer awareness of their existence.

“The first step in re-engaging disenchanted consumers with the high street is to give them a good reason to visit; the next step is for the businesses trading there to showcase what they’ve been missing out on. Christmas Shopping Crawls, if well implemented, can deliver exactly that.”

To find out more about the Independent Christmas Campaign visit or follow on social media - twitter via @IndieRetailUK or

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