COMMENT: If you can't beat 'em...

ToyNews editor on how toy retailers are finally welcoming video games onto shelves.
Publish date:

So it has finally happened and the toy industry has taken the video games shilling.

The Entertainer's decision to stock Nintendo's Wii and DS hadware and software may yet turn out to be a short-lived dalliance, or the catalyst for something bigger. It matters not.

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Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.