The Entertainer has appointed Click Distribution as its exclusive suppluer of trading cards, trading card games and sticker collections.
From August 1st, Click Distribution will supply some of the top collectable brands to The Entertainer's 83 stores and its website.
The first products to launch will be Panini's sticker collections for Monsters University and Planes. The Entertainer will also be an official stockist of One Direction Beats, interchangeable pop studs which feature fun images of the members of the boy band.
Products based on social networking and gaming site Bin Weevils and the official 2014 FIFA World Cup sticker collection from Panini will also be stocked at stores nationwide.
"We're extremely proud to announce details of our exclusive partnership with The Entertainer," said Mark Hiller, MD of Click Distribution. "Gary and the team place the customer at the heart of their business and understand that in the current economic environment trading cards and sticker collections are a way to keep their product offering fresh and entice consumers into store by offering exciting, affordable products.
"We're pleased that they have recognised the strength of our burgeoning portfolio and we're looking forward to acting as a one stop shop for their trading card and sticker business."
Stuart Grant, buying director at The Entertainer, added: "We are delighted to be working with Click Distribution who will be managing this category for us. They have massive experience in this area and come to us with a proven track record of success. We are expecting our sales of trading cards, trading card games and sticker collections to grow hugely in the coming months."