Chuggington steams into Hamleys - ToyNews

Chuggington steams into Hamleys

To mark the launch of the toy line, Learning Curve will be showcasing the products in Hamleys windows.
Author:
Publish date:
5_Chuggington at Hamleys.jpg

<!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman"; mso-ansi-language:EN-US;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} -->

The promotion is a first for the company and the brand. The windows will act as a platform for the products based on the CBeebies pre-school series.

The brand showcase will take place from May 3rd, with the window being unveiled on May 11th through until June 19th, during which time, the range will also be TV advertised.



As part of the promotion, Hamleys will also host storytelling events, offer opportunities for children to watch the show, run competitions, in-store radio activity, give-aways, themed menus, staff will be dressed in branded t-shirts, and the 3D Wilson will be present in store.

Brand owner, Ludorum will also be encouraging children to design a Chuggington flag with the winning design featuring in the next series.

Mark Ashurst, Learning Curve’s director of marketing for train play and pre-school said: “Chuggington started life as an animated series from Ludorum and is now listed as one of the most-viewed pre-school programmes on TV.

“We have had a fantastic launch of the range, great support from our retail partners and our die-cast Wilson engine is already performing as one of Amazon’s top ten selling toy items, This is just the start.



“Building on the success of these ratings and of train play amongst pre-schoolers in general, we will be hosting promotional activity in a leading toy venue, potentially reaching five million consumers over a month.”

Related

65_mypictr_200x200(2).jpg

Ludorum's Chuggington consumer products programme

Since launching on BBC2 last September, Ludorum?s Chuggington property has already built up a healthy fan base. Now, with a consumer products programme ready to roll out in earnest, the company is aiming to grow its existing success even further. Samantha Loveday reports...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.