Christmas sales boost Mothercare

Retailer?s like-for-like sales rose 3.4 per cent in the 13 weeks to January 11th, 2008.
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Total sales, including the purchase of the Early Learning Centre, were also up by more than 60 per cent for the group.

It said its annual profit would be near the top end of analysts’ forecasts, which range from £28.1 million to £34.4 million, boosted by strong Christmas sales of educational toys, such as the ELC’s cash register and red rocket, and push chairs.

Ben Cordon, CEO said: “A lot of our success is due to the very multi-channel basis of both Mothercare and the Early Learning Centre. You can buy online, you can buy through our catalogue, you can buy through the Internet in-store and you can buy in the store traditionally."

Gordon also said the 21 experimental ELC inserts into Mothercare stores had performed well, and the group was considering rolling these out to all 76 of its out-of-town stores.

It would also continue to expand internationally, with plans to open its first shop in China this year and open new stores in countries such as India, Turkey, Saudi Arabia and Russia.


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