Chad Valley "going from strength to strength"

Argos execs excited about growing the retailer's own toy brand.
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Argos says it's Chad Valley toy brand is going from strength to strength.

The brand generated £430 million in revenues during 2010/2011.

“Chad Valley has something for every young child,” Argos’ toys trading manager Andrea Abbis tells ToyNews. “[The brand] continues to grow from strength to strength.

"Chad Valley makes up a significant percentage of sales and is one of our biggest toy brands.

"For parents the value for money element allows them to continue to treat their children with high quality toys but without the price tag, and for children our ‘high play value’ means they are never disappointed.

“Because of our comprehensive range sales are highly seasonal, during the holidays our outdoor range is king, but during the mad rush at Christmas our pre-school and gender-specific lines dominate.”

Read the full Chad Valley brand profile here.

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BRAND FOCUS: Chad Valley

Chad Valley is the third biggest toy brand in the UK, having generated £430 million in sales last year alone. Argos execs tell Dominic Sacco about growing the brand...

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