Build-A-Bear Workshop details new store openings in the UK

The firm opened its new ‘discovery store’ concept in Manchester’s Trafford Centre this month.
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Build-A-Bear Workshop has revealed to ToyNews that the company is broadening its presence within the UK with more stores set to open in the near future.

Build-A-Bear is currently negotiating six new sites, while new outlet stores are also on the way.

Roger Parry, senior MD for Build-A-Bear Workshop, told ToyNews: “We’re focusing on our new discovery store concept, which opened in Trafford Centre and Arndale in Manchester at the end of March and middle of April.

“We are also currently negotiating six new sites and also actually looking at doing some additional outlet stores.”

Having entered the outlet market for the first time last year, the company will be extending its presence in this space during the first half of 2016.

Elsewhere, Build-A-Bear Workshop is readying a store in the new Shanghai Disney resort, set to open on June 1st.

Known for its previous partnerships with Disney, Parry revealed that the new store deal was a natural decision for the company.

Parry explained: “We have partnered with Disney for many years, so there is?a natural opportunity for us to enter that market with somebody we have a longstanding relationship with. We have done a lot of market research, and it shows the brand and our concept will resonate with Chinese families.”

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