The BTHA is to honour the co-founder and CEO of The Entertainer - Gary Grant - with a Lifetime Achievement Award.
Grant will become a member of an exclusive club, becoming the recipient of an award that is only presented in exceptional circumstances to individuals who have made a truly outstanding and significant contribution to the toy industry.
To be eligible, an individual must have facilitated positive and sustained change in the toy industry as a whole and be an inspirational achiever who is widely acknowledged to have made a fundamental and beneficial impact on the sector over the long-term.
The individual must be recognised as a leading figure within the industry, and have demonstrated an extraordinary level of commitment, passion and integrity throughout their career.
"The BTHA Council believed Gary Grant to fulfill the criteria of the award perfectly and recognise his outstanding and significant contribution to the industry, as an entrepreneurial toy retailer, in his contribution to the industry at large in his dedication to Dream Toys, and in his commitment to the industry charity, The Toy Trust - alongside his other charitable work," explained Phil Ratcliffe, BTHA chairman.
Grant commented: "This is amazing and it is such an honour that the toy industry would recognise me in this way. I've loved every minute of my working life, but could not have imagined 33 years ago, that I would be seen to deserve such a prestigious award.
"This certainly would not have been possible without the many people in our industry and my company colleagues who have supported me over the years, and of course the loyalty and belief of my family who have made The Entertainer what it is today."
The presentation will be made following the Industry Day at Great Fosters Hotel on June 24th, 2015, during a special awards lunch.
A celebratory book and presentation will be produced focusing on Grant's achievements, while he will be presented with a specially commissioned bronze sculpture by Ronald Cameron.