National retailers are taking stock of Wicked Vision's brand new outdoor toy, the Boomaring.
High street names including The Entertainer, John Lewis, Dunnes in Ireland, Reydon Sports, Toys R Us, Red 5 Retail and Toy City are the first to sell the new product.
And Wicked Vision is supporting its launch with a nationwide TV campaign.
Boomaring was awarded Best New Outdoor Toy at the 2013 London Toy Fair.
Retailing at £9.99, the hovering ring is made from a special polymer that can be 'tuned' for different flight-paths, each guaranteed to return to the thrower.
For more information or to order stock, contact Wicked Vision on 0870 871 3999.
A video of Boomaring's can be viewed here:
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.