Bloco construction toy launches in Early Learning Centre

The high density foam product is supplied in the UK by Maps Toys.
Author:
Publish date:
bloco.jpg

Multi-award winning construction toy Bloco has launched in Early Learning Centre stores and on the retailer's website.

The range, distributed in the UK by Maps Toys, has been extended to include Robot Adventures, Combat Dragons and Cats and Kittens.

These new lines will be stocked throughout the stores alongside the popular lines Marine Creatures and Velociraptor.

The Bloco construction toy uses high-density foam designed into different shapes to link together and allows children to create a range of different figures.

Will Sharman, head of sales at Maps Toys, said: "Bloco is one of our key lines and the new additions to the range are proving a hit with our customers this year.

"It's brilliant news that ELC has taken these popular lines and we will support the launch into stores with PR support, to help drive footfall in store and traffic to their website."

Related

front.jpg

SECTOR GUIDE: Construction toys

The construction sector remains the fourth largest super-category in the toy market, ranging from high spec robotics to traditional wooden blocks. ToyNews stacks up the latest offerings

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.