Bladez Toyz sees huge retail interest for new Teletubbies toy line

The toy line spans a nightlight, tummy mat and boppers.
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The toy line spans a nightlight, tummy mat and boppers.

Following the release of the Teletubbies series on CBeebies, Bladez Toyz has unveiled its line-up of goods, which the firm says is going to be its ‘biggest success so far’.

Despite the toys not being on the market yet, the company has revealed that it has already seen huge interest for the range from retailers.

With a launch date set for during the middle of 2016, fans of the show will be able to snap up the merchandise, which boasts imagery of the four main Teletubbies characters, including Tinky-Winky, Dipsy, Laa Laa and Po.

“With pre-school taking up a lot of the market within toys, specifically licensed, these lines are going to be our biggest success so far,” Beth Jobber, key account manager for Bladez Toyz, told ToyNews.

“We have already started the ball rolling with many retailers we have not previously worked with, as our range has always primarily been radio controlled toys and for ages three and above.”

The new collection features The Bopper, an inflatable Teletubbie with a weighted base and coloured plastic balls, a Tummy Time Mat, which has been designed for sensory enrichment in babies, as well as a Nightlight, which boasts a projection feature.

This year also marks the 20th anniversary for the brand, and Bladez Toyz has revealed it is looking forward to the year ahead.

Jobber added: “Teletubbies has made a huge comeback, and as a global license holder for the brand, we are expecting big things around the 20th anniversary later this year.”