Bladez Toyz sees huge retail interest for new Teletubbies toy line

The toy line spans a nightlight, tummy mat and boppers.
Author:
Publish date:

Following the release of the Teletubbies series on CBeebies, Bladez Toyz has unveiled its line-up of goods, which the firm says is going to be its ‘biggest success so far’.

Despite the toys not being on the market yet, the company has revealed that it has already seen huge interest for the range from retailers.

With a launch date set for during the middle of 2016, fans of the show will be able to snap up the merchandise, which boasts imagery of the four main Teletubbies characters, including Tinky-Winky, Dipsy, Laa Laa and Po.

“With pre-school taking up a lot of the market within toys, specifically licensed, these lines are going to be our biggest success so far,” Beth Jobber, key account manager for Bladez Toyz, told ToyNews.

“We have already started the ball rolling with many retailers we have not previously worked with, as our range has always primarily been radio controlled toys and for ages three and above.”

The new collection features The Bopper, an inflatable Teletubbie with a weighted base and coloured plastic balls, a Tummy Time Mat, which has been designed for sensory enrichment in babies, as well as a Nightlight, which boasts a projection feature.

This year also marks the 20th anniversary for the brand, and Bladez Toyz has revealed it is looking forward to the year ahead.

Jobber added: “Teletubbies has made a huge comeback, and as a global license holder for the brand, we are expecting big things around the 20th anniversary later this year.”

Related

0 oonies.jpg

Moose Toys' Oonies hits retailers

‘The intense interest and positive feedback from around the globe has the launch of Oonies shaping up to be our biggest ever craft launch,’ says Moose Toys’ Paul Solomon.

0 argos toys.jpg

Argos' Linzi Walker on the retailer's Christmas toy line-up

Argos has enjoyed another robust year thanks to healthy toy sales, while a brief spout of warm weather has contributed to a growth in outdoor toys. Here, Linzi Walker, trading manager for toys and nursery at Argos, talks the success of movie licenses and why consumers should watch this space in the lead up to Christmas.

0 0tobar.gif

Tobar expands into new retail concessions

‘These concessions are just the start, and you will see over the next few months further enterprise, not only in travel and leisure, but in other areas of the market,’ says Tobar’s David Mordecai.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.