BinWeevils.com is set to distribute its membership cards in Tesco for the first time.
BinWeevils.com membership cards - via a partnership with Blackhawk Network - will join a growing list of product for the digital social world stocked by Tesco. Lines available include toys, magazines, trading cards and stickers, with new product set to debut later this year.
Tesco's support of the franchise includes extensive point of sale activity around BinWeevils.com toy and magazine products.
The purchase of a BinWeevils.com membership card gives kids a month's premium access to the website for £4.95 or six months for £19.95.
"We're thrilled with the retail support for BinWeevils.com and this membership card distribution deal with Tesco is another exciting step for our consumer products business," said Amelia Johnson, co-founder of BinWeevils.com.
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