membership cards to be distributed in Tesco

Over 900 stores will take part as digital social world takes another step forward with CP business.
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5_184_9445_184_11471_184_10941_bin-weevils.jpg is set to distribute its membership cards in Tesco for the first time. membership cards - via a partnership with Blackhawk Network - will join a growing list of product for the digital social world stocked by Tesco. Lines available include toys, magazines, trading cards and stickers, with new product set to debut later this year.

Tesco's support of the franchise includes extensive point of sale activity around toy and magazine products.

The purchase of a membership card gives kids a month's premium access to the website for £4.95 or six months for £19.95.

"We're thrilled with the retail support for and this membership card distribution deal with Tesco is another exciting step for our consumer products business," said Amelia Johnson, co-founder of

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.