The build your own teddy bear company, Be My Bear has partnered with Roald Dahl's Marvellous Children's Charity to bring Marvin, the Marvellous Crocodile to its collection.
Through the partnership, the award-winning teddy bear brand aims to raise funds and awareness for seriously ill children across the UK. The partnership has seen the Roald Dahl Charity mascot, 'Marvin, the Marvellous Crocodile' brought into the firm's licensed character fold.
Ten per cent of all proceeds from the sale of Marvin will now be donated to the charity, which funds Roald Dahl specialist children's nurses in communities across the UK.
Each nurse provides expert care and support to children with serious illnesses and their families. The charity was set up in memory of Roald Dahl (originally as the Roald Dahl Foundation) by his widow Felicity, shortly after his death in 1990.
Pippa Thomas, managing director of Be My Bear, said: "We are thrilled to be working with such a marvellous charity helping to support more than 21,000 children each year.
"It has been an exciting journey bringing to life one of the great Quentin Blake's characters ensuring we captured Marvin's snappy personality in our design. We anticipate whoopsy whiffling sales and a giganticus boost for the charity."
Be My Bear's special limited edition 'Marvin, the Marvellous Crocodile' character is available now priced at £20.00 and can be purchased direct from www.bemybear.com or a selection of retail outlets.