Atomic Sports rocks Hamleys

Board of Children select the Rocker as Hamleys Toy of the Year for 2007
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The wheeled toy also won the Fun Outdoors category.

Designed by the Dublin firm, the Rocker has a patented swing steer mechanism, durable frame and forms part of AS’s ethos of encouraging outdoor activity.

Atomic Sports marketing manager Colm Hutchinson (pictured right) said: “We are over the moon! We have only been around for three years so to have our product chosen by children is a really good sign”.

Hasbro took away two awards for the evening. Fur Real Squawkers won the Cuddly Toys sector while the Spiderman Web Blaster won the Lads & Dad category.

Vivid Imaginations also scored twice, taking away Learning through Play with its Eyeclops and Arts and Crafts with the Crayola Colour Explosion Glow Board.

Tomy surprised the crowd with its Ski Jumping Penguins, which was awarded the pre-school title over Hasbro’s Dancing Iggle Piggle and Vtech’s Kidzoom Multimedia Digital Camera.

World’s Apart won the Girls will be Girls category with the Rose Petal Cottage while Family Games went to Re:creation’s Wethead.

Nick Mather, CEO of Hamleys said: “All of the winning suppliers have brought fantastic products to the industry and the awards are a great way for us to recognise this achievement and share this information with our customers.

“It has been truly exciting and enlightening for us to use the Hamleys ‘Board of Children’ to decide the winners of the 2007 Hamleys Awards. The feedback and insight the Board provided is invaluable and gives us even more understanding of what really excites children the most,” he said.

“This is a fantastic (and extremely useful) list for parents this Christmas, as you can guarantee that these will be the most desired toys and the ultimate winners for the Christmas stocking!”

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