Asda reports record trading day over Christmas

The grocer recorded a 4.8 million shoppers on December 23
Author:
Publish date:
Social count:
0
asdapic.gif

Asda is reporting its biggest ever trading day over the Christmas peak last year.

The grocer recorded a 4.8 million shoppers on December 23rd as well as enjoyed its biggest ever online shopping days over Christmas, exceeding £5m of home shopping sales on December 21st and 22nd, reports Retail Week.

The firm is not due to release its detailed update until February, but is attributing its success over the Christmas period to 'gimmick-free, simple everyday low price transparency.'

The retailer claims that this was against the "backdrop of many other retailers vouchering heavily and starting their sales early."

Asda's chief executive and president, Andy Clarke, said: "This was a very tough December for retailers with price conscious customers leaving it later than ever before to buy presents and do their big Christmas food shop.

"While some retailers hit the panic button early, at Asda we held our nerve and stuck with our simple strategy of no gimmicks, just every day low prices right across the store and online.

"It meant that customers trusted us to deliver not only on price, but also quality and good honest value. This translated into record footfall, both in store and online." 

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.