Asda declares price war against Toys R Us and Argos

New TV ad will compare the retailers' prices on Hasbro, Mattel and Lego toys.
Publish date:
5_Asda xmas.jpg

This Christmas Asda is targeting cash-strapped families with savings of up to 50 per cent on toys.

To promote the savings, the supermarket will publish eight million 200-page catalogues in an unprecedented move, The Sun has reported.

A TV advert will directly compare Asda's toy prices with Toys R Us and Argos and will include hotly-tipped offerings from the likes of Mattel and Hasbro.

Asda category director Steph Strike said: "Struggling for money as a parent is not a game. No one should pay over the odds providing for their children this Christmas."

Determined to not be bettered on price, the Asda has also made a guarantee to refund customers the difference if their grocery shop is not ten per cent cheaper than at another supermarket.

Tesco fired the first shot back in September, committing $500 million to its Big Price Drop promotion, which saw the price reduced on 3,000 products, including toys.

Last week, Argos started its toy-focused Big Woohoo campaign, which is offering 20 per cent off 30 in-demand Christmas toys until October 12th.

Sainsbury's has also vowed to match the price of branded goods in a new campaign launching on October 12th.



Asda begins price war

Asda has taken a hatchet to its toy range, lopping the price of 40 games and assorted other lines as it lays the ground for a vicious Christmas price war.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.