Argos to resurrect Chad Valley

Argos will launch the Woolworths? toy brand this July and will consider further acquisitions to expand its range.
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Home Retail Group, Argos’s parent company, paid £5m for specified Chad Valley rights in January. Retail Week has reported that the toy brand will be relaunched this July.

The brand’s strong recognition is hoped to help strengthen the retailer’s number one position in toys. Chad Valley is understood to have generated annual sales of around £65m for Woolworths.

Home Retail chief executive Terry Duddy said on Wednesday last week that ownership of such brands provides Argos with the chance to strengthen its position and product offering.

The retailer may also be set to buy more brands. “We’ve got an open mind, dependent on the opportunities that arise,” he said.

Home Retail revealed a 24 per cent fall in profits to £328m, just ahead of City expectations. Sales declined one per cent to £5.89bn.



BRAND FOCUS: Chad Valley

Chad Valley is the third biggest toy brand in the UK, having generated £430 million in sales last year alone. Argos execs tell Dominic Sacco about growing the brand...

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