Retail giant Argos’ online platform has crashed due to high demand for the site’s offerings ahead of the launch of the retailer’s Black Friday 2016 offering.
The chain retailer’s Black Friday bonanza will kick-off on Friday, November 18th and will run for 13 consecutive days through to Cyber Monday.
The firm has followed in the footsteps of Amazon who recently extended its own Black Friday sale to two weeks. Argos has now promised ‘deals galore’ across its popular items including toys, electronics and technology.
Black Friday has traditionally fallen on November 25th and has come to mark the start of the Christmas shopping season by offering big savings across popular product categories.
This year has seen a number of retailers competing for those bargain hunters keen on a saving by announcing their own Black Friday deals up to a week early. Argos, Amazon and toy retailer Smyths are among those offering ‘sizeable discounts’ on some of this year’s big toy lines.
In 2015, Argos revealed a record 12 million visits in the first 24 hours of its Black Friday bonanza alone, with customers making 18 transactions a second, making Black Friday the most successful shopping day ever for Argos.
“We have been busy preparing for the Black Friday period for many months now, making sure our website, stores and distribution operations are all geared up in anticipation of high levels of demand for our great range of products,” said John rogers, chief executive officer of Sainsbury’s Argos.
The online platform remains out of action with the message: ‘Demand for this part of the site is really high. Stay with us.’
The site is now back up and running.