Argos revitalises Chad Valley range

Firm employs leading creative team to redesign the toy brand.
Author:
Publish date:
Social count:
0
3981_mypictr_300x300.jpg

Argos acquired the Chad Valley brand last year following the demise of Woolies and has now drafted in Rocket Creative to work on refreshing the range.

The firm has conducted a research programme to identify where the brand should sit within the market, before starting to work on the new offering.

Rocket Creative has previous toy experience and has worked with brands such as Toymaster, Inspiration Works and Hy-Pro.

Andrew Turner, marketing manager at Argos said: “The Rocketeers have worked wonders so far developing some amazing concepts and successfully meeting strict deadlines with ease.

"I think it’s safe to say we are all getting very excited about unveiling the final designs.”

The new products will be launched later this year.

Related

10_chad-valley-210.jpg

BRAND FOCUS: Chad Valley

Chad Valley is the third biggest toy brand in the UK, having generated £430 million in sales last year alone. Argos execs tell Dominic Sacco about growing the brand...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.