With 200 days still to go before Christmas, UK toy retailer Argos has revealed its Top Toys for 2018.
The list features 13 new products geared towards bringing fantasy, technology, construction and discovery to children’s toyboxes.
Unsurprisingly, Unicorns feature heavily upon the list with four out of the 13 listed products being of magical-equine bearing, including the My Lovely Unicorn Electric Ride-On and Poopsie, the unicorn who poops glitter.
Last year’s bestsellers, LOL Surprise and Fingerlings make a return for 2018 thanks to new innovations that have given life to dinosaur-themed Fingerlings and the LOL Surprise Under Wraps.
Boxer, the playful robot and LEGO also feature on a list that follows research from Argos that reveals that 4.7 million Brits have already started their Christmas shopping, while almost half a million 16 to 25 year olds have already finished their present buying for the festive season.
Juliet Ward, head of toy buying at Argos, said: “This year’s list is arguably our most exciting and eclectic to date. The list shows how toys are continuing to progress with interactive items among the most popular.
“We are also seeing the modernisation of more classic and traditional toys resulting in a varied and extensive list – everything from Boxer, the mischievous robot, to the Tiny Treasures Doll, which looks and smells just like a real baby.
“Social media trends are influencing toys more than ever before, such as the unicorn craze which has inspired great products like the VTech Fantasy Unicorn and the My Lovely Unicorn Electric Ride-On. The pocket money-friendly collectables craze also continues to evolve and success with LOL Surprise, Fingerlings and the Treasure X-3 Pack Chest all must-have toys for this year.”
Argos’ Top Toys for 2018 are:
Fingerlings Untamed T-Rex - £16.99
Fingerlings Untamed Dino Cage - £16.99
Nerf Laser Ops Two-Pack - £49.99
LEGO City Arctic Mobile Exploration - £84.99
Boxer - £79.99
Treasure X 3-Pack Chest - £29.99
VTech Fantasy Unicorn - £49.99
PAW Patrol Rescue Fire Truck Play-set - £69.99
Chad Valley Tiny Treasures Doll - £49.99
Fingerlings Hugs - £29.99
LOL Surprise Under Wraps - £14.99
Poopsie Unicorn Surprise - £49.99
My Lovely Unicorn Electric Ride-On - £229.99