Argos reveals Diamond Jubilee commemorative doll

Only 2,012 of ChadValley's new DesignaFriend Jubilee dolls will be available.
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Priced at £19.99, each doll is presented in a specially designed box and comes with an authenticity certificate on parchment paper, embossed with the doll’s unique production number.

Each doll is adorned with a sky blue and silver dress, silver slippers, Union Jack sash and crown. Also included is a friendship charm bracelet for the doll’s owner to wear.

Andrea Abbis, toys buyer for Argos, said: "The Queen’s Diamond Jubilee is such an important celebration for the nation and we’re very proud to mark this with our exclusive DesignaFriend doll.

"Only 2,012 individual dolls are being produced so we’re expecting them to become a collector’s item for the future, whether people buy it for themselves or as a gift for their children. We urge people to be quick while stocks last."

The DesignaFriend Jubilee Doll will be available to customers from Monday May 21st online at and from selected stores, while stocks last.

The new Jubilee doll joins Alesha, Sophie, Olivia and Ellie from the Chad Valley DesignaFriend collection, available exclusively at Argos. Children can personalise the dolls with a range of mix and match outfits and accessories. Each doll is presented in a gift box and comes with a friendship charm bracelet.


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