Argos predicts Star Wars to be "biggest toy franchise of the decade" after record sales

In the weeks following September 4th's Force Friday, the retailer reports an average customer spend of £60 a head on Star Wars merchandise.
Author:
Publish date:
Social count:
0
0 0startoy.png

Argos predicts Star Wars to be the biggest toy franchise of the decade as the UK retail giant reports record sales figures following this month’s Star Wars Force Friday frenzy.

In the weeks following September 4th the retailer reports an average customer spend of £60 a head on Star Wars merchandise.

Just a few weeks since Force Friday, the day of the official launch of the first products inspired by the upcoming Disney title Star Wars: The Force Awakens, the retailer has already seen a quarter of a million visits to its online Star Wars store.

Star Wars fans in the Cotswolds have reportedly made the biggest contribution to Argos’ Star Wars success, with the most merchandise bought in the area, closely followed by North East London and Yorkshire.

LEGO’s new Millenium Falcon (£129.99) has emerged top of the Star Wars toy sales charts, beating the Jedi Master Lightsaber (£49.99) to the top spot.

LEGO Poe’s X-Wing Fighter has taken third place in the sales race, with the Star wars rebels Extendable Lightasaber and Star Wars: The Force Awakens Kylo Ren Extendable Lightsaber placing fourth and fifth respectively.

Linzi Walker, chief toy buyer at Argos, said: “The response to the Star Wars: Episode VII – The Force Awakens toy range has been phenomenal, with demand in-store and online reaching galactic levels.

“By creating the Star Wars toy museum in Argos’ Tottenham Court Road digital store, we showed dedicated fans just how iconic Star Wars toys have been over the years.

“2015 is no exception, with Jedi essentials like the customizable Lightsaber and LEGO Millenium Falcon expected to feature in fans’ collection in the future.

“The new Star Wars toys are going to be on every child’s Christmas wish list thei year. In fact, we are predicting that Star Wars will be the biggest toy franchise not only for 2015 but for this decade.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.