The new channel will provide a fourth way to shop at Argos, alongside the online, in-store and catalogue channels. Argos hopes it will also allow consumers to explore the benefits of its products in more depth.
Argos intends to launch the shopping channel initially on Sky, competing against established operators QVC and Ideal Shopping. The retailer will be responsible for all the production and the content of the channel.
Argos managing director, Sara Weller commented: “The launch of our new TV channel will see us really delivering on our commitment to offer our customers a whole range of convenient ways to shop with Argos.
“Our most recent catalogue launch, in January, was the first to fully integrate our growing Twitter and Facebook communities, where customers can access our products, share ideas and discover lots of engaging content.
"Our ability to connect between channels means that the content we will be producing for Argos TV will also have wider potential applications online and in store, adding further to customer choice, value and convenience.”