ARGOS: Lego tops poll

A poll by Argos has revealed the nation?s favourite toys and the store has predicted its 2008 Christmas bestsellers.
Publish date:
Social count:

Lego has been voted Britain's favourite toy almost 50 years after it first hit the shelves, results of the new poll have shown.

The survey, conducted by catalogue store Argos to celebrate its 35th birthday, looked at the top toys in that period.

Despite the coloured bricks being most popular, with 56 per cent rating them their childhood favourite, it was Scalextric that Britons always wanted but never got.

A quarter of all men polled said they had longed to own a set but never got one.

The miniature building blocks also appear to be a timeless favourite, as they still feature in Argos's top ten toys for 2008.

The Lego Star Wars set and iconic Rubik's Cube both made it into the list, following the retro trend seen in many retailers’ lists released throughout the month.

Ian Chaplin, toys trading manager for Argos, said: "A key toy trend for winter 2008 is high-tech, with the strong emergence of electronic and gaming toys. But there is also a revitalisation of classics like Lego and Rubik's Cube, and with kids growing up fast these traditional classics will always be important in offering parents a balance of traditional and modern toys for their children."

Licensed toys are also featured strongly in this year's favourites.

Argos' top ten prediction:

• Leapfrog Tag Reading System
• In the Night Garden Upsy Daisy and Her Chase 'n' Play Bed
• Fisher-Price Kid-Tough Digital Camera
• High School Musical Figurine 6 Pack
• Girl Tech Stylin' Studio
• Baby Born with Magic Potty
• Bop It Extreme
• Lego Star Wars
• Rubik's Cube
• Ben 10 Omnitrix

Argos interviewed more than 1,000 people aged 16 and upwards from around the country in its poll on the nation's favourite toy.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.