Argos has today launched its digital gift guide. It's the first time the retailer has ever created an electronic, fully-interactive version of one of its catalogues.
Available for the iPad and iPad 2, the Argos Christmas Gift Guide is a free download from the App Store and features more than 3,400 products. Prices on top toys and gifts have already been lowered.
The app features a wish list creator and the ability to share products with friends via Twitter and Facebook.
Karen MacLachlan, Marketing Director at Argos says: “With family budgets tight we know it’s going to be a tough Christmas for many consumers and we’re committed to offering the right price on the products they want.
“With over 100 million extra pounds in their pockets and the broadest range of products, this new digital gift guide is leading the way in the market by giving customers instant access to up-to-the-minute pricing.”
Argos’ existing app has been downloaded more than 1.7 million times and mobile purchases currently represent 4 per cent of the multi-channel retailer’s sales.