Argos invests £10m in refreshed advertising campaign

The retailer has ditched the family of aliens for a slick looking ad campaign featuring break dancers, skateboarders and BMX riders.
Author:
Publish date:
Social count:
0
00argoss.jpg

Argos has invested £10m in to its biggest advertising campaign to date, devised to ‘get people to sit up and take notice’ of the retailer.

The new campaign aims at informing consumers about the firm’s recent digital transformation following £300m investment into Fast Track collection, free reservation online and a new click and collect partnership with eBay.

The latest campaign sees the firm drop its popular family of aliens in favour of an energetic ad featuring break-dancers, skateboarders and BMX riders.

“Now it’s time to get people to think about Argos differently and get customers and non-customers to sit up and take notice,” Argos’ marketing director Stephen Vowles, told The Drum.

“Argos is unique and we don’t want to just be a slightly different version of a high street retailer or a slightly different version of a pure play online retailer.

“We want to assert our own uniqueness and re-establish ourselves as a unique category of one player.”

The campaign also marks a number of first for the retailer and also covers cinema and out of home advertising with new billboard campaigns, uniforms and the rebranding of 500 delivery trucks.

Check out the new Argos advert below:

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.