Argos invests £10m in refreshed advertising campaign

The retailer has ditched the family of aliens for a slick looking ad campaign featuring break dancers, skateboarders and BMX riders.
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Argos has invested £10m in to its biggest advertising campaign to date, devised to ‘get people to sit up and take notice’ of the retailer.

The new campaign aims at informing consumers about the firm’s recent digital transformation following £300m investment into Fast Track collection, free reservation online and a new click and collect partnership with eBay.

The latest campaign sees the firm drop its popular family of aliens in favour of an energetic ad featuring break-dancers, skateboarders and BMX riders.

“Now it’s time to get people to think about Argos differently and get customers and non-customers to sit up and take notice,” Argos’ marketing director Stephen Vowles, told The Drum.

“Argos is unique and we don’t want to just be a slightly different version of a high street retailer or a slightly different version of a pure play online retailer.

“We want to assert our own uniqueness and re-establish ourselves as a unique category of one player.”

The campaign also marks a number of first for the retailer and also covers cinema and out of home advertising with new billboard campaigns, uniforms and the rebranding of 500 delivery trucks.

Check out the new Argos advert below:


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