Argos and eBay are to take on Amazon's Locker delivery service, forming a new 'click and collect' partnership.
The move will be piloted in 150 Argos stores, and so far at least 50 eBay merchants are taking part. Online shoppers will be able to order items from eBay and pick them up from Argos stores - bringing the worlds of internet shopping and the High Street ever closer.
Argos confirmed that the tie up is a trial due to last for around six months.
MD John Walden told BBC News: "eBay is already a strong partner with Argos and a logical partner for the trial. We look forward to assessing the opportunity for Argos to provide fulfilment for eBay's merchants, including the operational requirements, attractiveness to sellers and consumers, and opportunity for increased customer footfall."
While offering convenience to the online shopper, the deal also means they will return to the High Street to collect their purchases, giving retailers a further chance to engage with them.
Dan Wagner, e-commerce and mobile commerce expert and CEO of Powa Technologies, commented on the deal: "Partnerships such as this reflect the need that shoppers have long been crying out for.
"Shoppers want speed and convenience and an approach to retail that reflects the progression that is much needed. Our shopping districts need radical solutions to tempt consumers back in increasing numbers and measures such as this will be a big boost for the High Street."
However, Wagner also warned that deals such as the Argos/eBay one will not solve town centre shopping issues overnight.
"There must be a technology driven revolution whereby stores create a proliferation of ways through which they can engage with their customers.
"Mobile payment and click and collect represent two of the ways retail is changing for the better, but there must be other initiatives that are introduced with urgency to bring shopping into the modern era."