Are UK shoppers paying too much for toys?

A price comparison shows British consumers are still paying a premium on certain products.
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The Sun has found that the UK customers are paying up to double what our US counterparts are for this year's must-have Christmas gifts.

After a quick search of the world wide web, ToyNews found that when it comes to toys, UK consumers may well have a reason to feel hard done by.

While we can expect to pay £64.99 for Dance Star Mickey at, the retailer’s US website is selling the toy for £44, a difference of £20.

Walmart is selling Mattel's dancing Mickey plush for £38, but UK customers will have to shell-out £69.74 at the grocery giant’s subsidiary Asda – nearly £30 more.

When it comes to the Nerf Vortex Nitron, Toys R Us is currently charging UK customers £32.99 with the price £25 Stateside. Walmart has the Nitron up for £25 with the Hasbro toy available for £35 at Asda.

Let's be honest, the news isn't a huge surprise – UK residents are used to paying more than their neighbours for everything from cars to clothes.

However, when comparing the prices on this year’s more in-demand items, like LeapFrog’s LeapPad, retailers are less generous.

The cost for the electronic learning tablet at works out at £63, only a tenner behind the UK price of £72.99.


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