Are private-label toys damaging the market?

ToyNews investigates in this special feature.
Publish date:

In an economic environment where every penny counts for the consumer, own label – or private label – has become a key battleground. 

The lines assist the retailer in providing a better mix of margin across the complete offer, bringing up the overall value of their categories.

But, with shelf space already stretched to bursting point, and many retailers still unwilling to take risks on new brands, could the overall toy market be taking a hit from the success of this strategy?

Read the full article here to find out what the industry - and consumers - think.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019