Are private-label toys damaging the market?

ToyNews investigates in this special feature.
Publish date:

In an economic environment where every penny counts for the consumer, own label – or private label – has become a key battleground. 

The lines assist the retailer in providing a better mix of margin across the complete offer, bringing up the overall value of their categories.

But, with shelf space already stretched to bursting point, and many retailers still unwilling to take risks on new brands, could the overall toy market be taking a hit from the success of this strategy?

Read the full article here to find out what the industry - and consumers - think.

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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.