Are private-label toys damaging the market?

ToyNews investigates in this special feature.
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In an economic environment where every penny counts for the consumer, own label – or private label – has become a key battleground. 

The lines assist the retailer in providing a better mix of margin across the complete offer, bringing up the overall value of their categories.

But, with shelf space already stretched to bursting point, and many retailers still unwilling to take risks on new brands, could the overall toy market be taking a hit from the success of this strategy?

Read the full article here to find out what the industry - and consumers - think.

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