Anger over Sainsburys price cuts

Outgoing TRA chairman Gary Grant has criticised Sainsbury's latest toy price cuts.
Publish date:
Social count:

The grocery giant is offering toys at half price online and in-store, including many of the lines included on yesterday's Dream Toys list. 

Mattel's Jet Pack Buzz Lightyear is available in-store for £19.99, compared with the recommended retail price of £39.99.

The Kidizoom VideoCam, from VTech, will be selling at £29.99, down from an official price of £59.99.

The biggest saving is on Hornby's Thomas The Tank Engine train set which normally retails for £139.99 and will be £69.99 from today for a week.

Grant described the Sainsbury’s price cuts as "stupidity" and added: "These price reductions are taking the figure below the trade price. Sainsbury’s will be making a loss on every single one of these toys they sell.

"They are hoping to drag people in to the shops and make up any loss through sales of food and petrol."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.