Toys R Us has appointed a new executive vice president of global communications and public relations in the form of Amy von Walter.
Von Walter joins the toy giant from Best Buy where she was vice president of communications and public affairs, having lead the corporate communications and brand public relations functions.
In her new roel, Von Walter will be responsible for external and internal communications for the company, including strategic efforts for media relations, crisis management and brand reputation in the public and press.
“Communications touches every aspect of our business and is especially critical as we strive to grow our brand presence throughout the world and make our culture a competitive advantage,” said chairman and CEO, Dave Brandon.
“Amy brings proven leadership experience at several global brands where she strategically and effectively communicated with key stakeholders. I am confident that she will be a strong collaborator across all of our company functions and that she will provide valuable guidance as we seek to expand the depth and breadth of our communications reach.”