Amazon is celebrating Cyber Monday - the UK's biggest online shopping day, according to the online giant - with a 12 day sale across all of its categories.
The headline toy deals are divided into two sections - '12 Days of Christmas Deals' and 'More Great Deals', with both offering up to 40 per cent off.
The sale also includes 3 for 2 deals on all Early Learning Centre products.
A Christmas gift guide, has also been launched as part of the sale, designed to guide parents pick the right presents for their kids.
Amazon.co.uk currently has discount prices on 837 different toys.
The promotion will last until 23:59 on December 11th.