Amazon.com launches dedicated STEM toys store

STEM toys were the second-most visited section and the second highest for sales volume on Amazon’s 2014 Holiday Toy List.
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Amazon.com has launched a new online store dedicated to selling STEM toys and games.

The marketplace will feature a variety of toys and games for kids of al ages, all of which are focused on encouraging youngsters to develop their science, technology, engineering and maths skills.

The retailer reveals that STEM toys are currently a 'hot trend' in education and were also the second-most visited section and the second highest for sales volume on Amazon’s 2014 Holiday Toy List.

Ranges featured on the new STEM dedicated site, include LEGO Mindstorms and popular US brand, geared at encouraging girls to pursue STEM subjects, Roominate.

‘STEM toys encourage kids to develop skills in the core disciplines of science, technology, engineering and math,’ said the firm via its new dedicated site.

‘We chose these toys because they have clear goals and encourage kids to learn STEM skills while having fun.’

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