Amazon retains top spot in online rankings

Experian Hitwise has released its annual Hot 100 website list.
Publish date:
Social count:

Amazon UK and Argos have stayed at last year's number one and two spots respectively, while Tesco has knocked off the number three spot, moving it down one place to number four.

Experian said that one of the fast moving sectors were department stores and John Lewis was one of those, moving up one place and into the top ten.

Supermarkets were also fast movers, but despite the main site's success, Tesco Direct slipped down two places to number 11. Sainsbury's meanwhile shot up the charts from number 39 up to number 22. Asda also climbed up from number 28 to number 24.

Relative newcomer,, fell from last year's position 33, to number 43.

Robin Goad, director of research, Experian Hitwise commented:"This has been another fascinating year for online retail and looking at the churn of websites in the Hot 100 list just goes to show how competitive the online space has become.

"We've seen some pretty significant movement within the top ten online retailers, with Tesco moving up to third place and B&Q breaking into the top 10 for the first time. Higher ranking in the Hot 100 means more visits coming to a brand's website which is a high priority for most retailers.

"Some companies are choosing to increase their online presence in order to increase the reach of their brand, whilst others are using online as a customer service tool, but ultimately more visits to a website means more sales and it is this reason that is driving the thriving competition between our Hot 100 retailers.

"The key trends we've witnessed this year are that department stores and fashion retailers are expanding their online capabilities in order to drive more sales."

For the full Hot 100 list, simply click here.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.