IMRG and Experian Hitwise have unveiled their latest list of the top 50 UK e-tailers. Amazon has retained its top spot, while Apple has moved up from number eight in August to take the second position.
Argos is in at number three, moving down a place this year, while Tesco retained its fourth position.
Other toy e-tailers on the list included Play.com, which moved down one place at number seven; John Lewis, which retained its ninth spot, Tesco Direct, which moved up a place to number ten; Debenhams was up two at number 13; Asda moved up ten placed to number 16.
Online department store, Very.co.uk moved up 19 places to 22 and sister site, Littlewoods.com moved up from 38 to 33; Asda Direct was up 23 places to 23. The only dedicated toy outlet on the list was Toys R Us, which returned to the list this time at number 48.
James Murray, marketing research analyst at Experian Hitwise, commented: "Online shopping is stronger than ever and year-on-year we’ve seen UK Internet visits to the online retail category grow by three per cent, a trend we fully expect to continue throughout Christmas and the January sales period. We predict that Christmas 2011 will be another record-breaking year for the online retail sector.
"The UK spent 322 million hours shopping online in October 2011 and this is likely to increase to 350 million hours in December as people shop for their Christmas gifts."
To see the list in full, click here.