Amazon owned toy site to launch

Coming later this year, the specialist internet toy shop will offer over 20,000 products.
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Under the tagline: 'A happy place to shop for toys', will offer over 20,000 toys, books, video games and collectables, from "classics and best-sellers to hard-to-find and speciality brands." is the latest online retail venture from Quidsi, a subsidiary of Amazon.

Quidsi, acquired by Amazon in April this year, also operates the US online stores and

The website currently displays a holding page where customers can sign up to a newsletter to receive launch news and special offers. also has a Facebook page and a Twitter account.

It hasn't yet been confirmed if will operate in the UK.


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