Amazon offers toy buying tips

Amazon.com has linked with industry expert to help consumers make toy choices this Christmas.
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Marianne Szymanski, independent toy expert, author and founder of the Toy Tips Research Institute, is now offering toy suggestions for budget-conscious parents visiting the website’s toy store.

Sarah Wood, director of the Amazon.com Toy store said:

“Amazon.com is thrilled to offer customers an inside look at Marianne’s top picks for holiday and beyond as well as exclusive blog content. Marianne offers an impartial perspective and authoritative voice to parents looking to find the best and safest toys for their kids.”

Szymanski has provided parents with unbiased information on product selection for 18 years. The Toy Tips Research Institute is an independent program of toy evaluation and testing. Its research is conducted by a team of psychologists, educators, childcare providers and health care professionals.

The team ensures the product does what it is supposed to, can be assembled as per the instructions and has developmental value. Unlike the majority of “hot toy lists,” Toy Tips' research cannot be influenced by manufacturers or the toy industry.

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