Amazon.co.uk's Black Friday Deals week has begun. For seven days until November 25th online retailer will be running daily deals, as well as 1,000 limited time only 'Lightning Deals'.
The first toy brands to get the daily deal treatment are Fisher Price (up to 40 per cent off), Character Building Deadly 60 (up to 33 per cent) and Peppa Pig.
There’s also up to 25 per cent off on Lamaze Baby Toys, up to 20 per cent off on Winnie the Pooh Baby Toys and up to 20 per cent off certain construction toys.
In addition, Amazon is promoting a range of top collectable toys as sub-£5 stocking fillers.