Amazon drops 'girls' and 'boys' toy search options

Amazon now joins a growing list of toy retailers to do away with gendered signage.
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Amazon appears to have dropped gendered search options for its toys, by removing its ‘boy’ and ‘girl’ categories.

Eagle-eyed internet trawlers have spotted that the categories seem to have been surreptitiously removed, leaving shoppers to search through the remaining categories: age range, categories and top brands.

Amazon now joins a growing list of toy retailers to do away with gendered signage, following increasing backlash from campaigners such as the Let Toys Be Toys movement.

A search for ‘boys toys’ and ‘girls toys’ still brings up tagged product listings, however, campaigners appear optimistic for what the ‘steps forward’ mean for gender neutral toy categorisation.

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